Glossary
Influencer marketing glossary
37 terms, defined for creators, brands, and agencies
- Barter collaboration
- Reimbursement collab
- UGC (user-generated content)
- Usage rights
- Whitelisting (creator ad accounts)
- Boosting rights
- Perpetual usage rights
- Exclusivity clause
- Scope creep
- Rate card
- Media kit
- Deliverables
- NET 30 / 60 / 90 payment terms
- Engagement rate
- CPM in influencer marketing
- Cost per engagement (CPE)
- Brand safety
- ASCI disclosure (India)
- FTC disclosure
- Nano influencer
- Micro influencer
- Macro influencer
- First right of refusal
- Kill fee
- Purchase order (PO) in creator deals
- TDS on creator payments (India)
- GST for influencers (India)
- Affiliate collaboration
- Product seeding campaign
- Trust Score
- Shadowban
- Engagement pod
- Follower fraud
- Campaign brief
- Moodboard
- Raw files / source files
- Content ownership