ASCI disclosure (India)

ASCI disclosure refers to the Advertising Standards Council of India’s guidelines requiring creators to clearly label paid or sponsored content — typically with labels like #ad, #sponsored, or #collab — placed prominently, not buried in a long list of hashtags.

It applies whenever a creator receives money, free product, or any other material connection in exchange for a post — the guidelines exist so audiences can tell sponsored content apart from a creator’s independent opinion.

• Place the disclosure label at the start of a caption or visibly on-screen in video, not at the end where it’s easily missed.
• Disclose barter and product-seeding collaborations too — disclosure rules apply to free product, not only cash payment.
• Treat ASCI guidance as a baseline, not legal advice specific to your situation — check the current guidelines directly or consult a professional for anything borderline.