Raw files / source files

Raw files, or source files, are the unedited video and photo footage a creator captures for a collaboration, as opposed to the final edited post.

Some deals require the creator to hand over raw files so the brand can edit its own version, repurpose the footage elsewhere, or verify how the final content was produced — this is a separate ask from posting a finished piece.

• Confirm whether providing raw files is part of the agreed deliverables, since editing and shooting extra footage for handoff is additional work.
• Clarify what the brand intends to do with raw files — reuse rights on raw footage are a separate, often overlooked usage-rights question.
• Price raw-file delivery as an add-on rather than assuming it’s included in a standard content fee.