CPM in influencer marketing

CPM (cost per mille, or cost per thousand impressions) is the price a brand pays for every 1,000 views or impressions a piece of content generates.

Some deals are priced on a CPM basis instead of a flat fee — the creator is paid based on actual views delivered, which shifts some of the performance risk from the brand onto the creator.

• Agree on a minimum guaranteed payment alongside the CPM rate, so a low-performing post doesn’t leave you paid very little for real work.
• Confirm which analytics source (platform-native vs. brand-reported) determines the final view count used for payment.
• Ask for the CPM rate and payment timeline in writing before content goes live.