Nano influencer

A nano influencer is a creator with a small following — commonly cited as roughly 1,000 to 10,000 followers — who typically has a highly engaged, closely connected audience.

Brands work with nano influencers for authenticity and engagement rather than reach — a nano creator’s recommendation often carries more trust with their smaller audience than a celebrity endorsement would.

• Don’t undervalue your rate just because your following is small — engagement and audience fit matter as much as size.
• Nano creators are frequently targeted by scam "collaborations" precisely because they’re eager for early brand deals — verify any brand or agency before agreeing.
• Negotiate fair terms even for product-only deals; free product should still come with a clear, written scope.