NET 30 / 60 / 90 payment terms

NET 30, NET 60, and NET 90 describe how many days a brand or agency has to pay an invoice after it’s issued — NET 30 means payment is due within 30 days, and so on.

Longer NET terms mean the creator waits longer to get paid after delivering content — NET 60 and NET 90 are common with larger brands and agencies, but they push cash-flow risk onto the creator.

• Confirm the NET term before starting work, not after — it should be in the contract, not assumed.
• Be wary of NET 60 or NET 90 from a brand or agency with no verified track record, since a long payment window combined with a weak reputation is a common source of ghosting disputes.
• Ask for a shorter NET term or partial upfront payment on your first collaboration with a new brand.