Rate card

A rate card is a creator’s standard price list for different types of content — a Reel, a static post, a YouTube integration — usually shared with brands during initial outreach.

It gives brands a starting point for negotiation and saves the creator from quoting a fresh price for every enquiry, though most rate cards are adjusted based on usage rights, exclusivity, and campaign scope.

• Treat the rate card as a starting point, not a final price — usage rights, exclusivity, and turnaround time should all move the number.
• Review and update rates periodically as your audience and engagement change, rather than quoting the same number for years.
• Keep a private, more detailed version with tiered pricing for whitelisting, boosting, and usage rights add-ons.