Whitelisting (creator ad accounts)

Whitelisting is when a creator gives a brand access (via the ad platform’s partnership tools) to run paid ads directly through the creator’s own social account, so the ad appears to come from the creator rather than the brand.

It’s distinct from boosting: whitelisting lets the brand control targeting, budget, and duration of the paid run, while the post still lives under the creator’s handle and engagement.

• Set a fixed access window and revoke partnership access once it expires — indefinite access is a common way usage quietly extends past what was agreed.
• Price whitelisting as a separate line item from the content fee, since it extends the content’s reach well beyond your organic audience.
• Ask what targeting and budget the brand plans to use, since a poorly targeted paid run can attract irrelevant followers or complaints to your account.