Macro influencer

A macro influencer is a creator with a large following — commonly cited as roughly 100,000 to 1 million — big enough to offer significant reach for a single campaign.

Brands typically work with macro influencers for reach and brand awareness rather than the tighter niche engagement micro or nano creators offer, and deals at this tier usually involve formal contracts and agencies.

• At this scale, contracts should always be in writing, covering usage rights, exclusivity, and a clear payment schedule.
• Consider working with a talent manager or agency to handle negotiation and payment collection at higher deal values.
• Verify agencies and brands you haven’t worked with before — larger deal sizes make payment disputes more costly when they happen.