Micro influencer

A micro influencer is a creator with a following commonly cited in the range of roughly 10,000 to 100,000, sitting between the nano and macro tiers.

The range is an industry convention that varies. Some brands and agencies use different cut-offs or add a “mid-tier” band, so check what a brief means by “micro” before you assume it fits you.

Brands often look to micro influencers for niche categories: large enough to reach a meaningful audience, small enough that followers still feel they know the person behind the account.

Think of a Pune-based fitness creator with 40,000 followers who posts home workouts in Marathi, or a YouTube tech reviewer who covers phones under ₹20,000. A brand selling to exactly that audience may value the fit more than raw size.

Deals at this size cover a wide mix, and one brand may offer more than one of these:

• Paid Reels, Shorts, carousels or YouTube integrations against a written brief
• Product launches and seeding, sometimes alongside a cash fee
• Affiliate deals that pay a commission on sales through your link or code
• UGC, where the brand pays for content to run on its own pages and ads
• Agency-run campaigns that book several creators at once, with a purchase order and invoicing

Price based on engagement and niche fit, not follower count alone, since micro-tier rates vary widely by category. These are the things that should move your price up or down:

• Number and type of deliverables, and how much production each takes
• Usage rights: how long and where the brand can reuse your content
• Whitelisting or boosting rights, if the brand wants to run ads from your handle
• Exclusivity, if you must turn down competing brands for a period
• Turnaround time and the number of revision rounds

At this size, brands and agencies often shortlist several creators for one campaign, and your media kit is what they compare. Keep it to a page or two and update it every few months:

• Follower counts per platform, with Instagram Insights or YouTube Studio screenshots
• Your engagement rate, with the formula you used and the date range
• Audience location, age and gender split
• Three to five past collaborations, with links to the live content
• Your rate card, or a note that rates depend on deliverables and usage rights
• Contact details, plus whether you can issue a GST invoice

• This tier is a common target for fake-agency and reimbursement-collab scams. Verify any unfamiliar brand or agency before committing.
• Get payment terms in writing, such as NET 30 from invoice. If you are Udyam-registered as a micro or small enterprise, the MSMED Act limits how long a buyer can take to pay; check with a CA how it applies to you.
• Keep your public track record (like verified reviews on CredFluence) current alongside your media kit, so a brand comparing you with other creators can see how past collaborations went.
• Read usage-rights and exclusivity clauses closely. They can quietly add a lot of unpaid value to a deal.

The labels describe size, not quality. A brand choosing between tiers is really choosing between reach and closeness, and the right answer depends on its product and goal.

• Nano: roughly 1,000 to 10,000 followers. A small, close audience.
• Micro: roughly 10,000 to 100,000 followers. Enough reach to matter within a niche.
• Macro: roughly 100,000 to 1 million followers. Reach and awareness, often with formal contracts and a manager or agency involved.